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Campaigns

Campaigns are automated outreach sequences that send connection requests and messages to your leads on a schedule.

Campaign types

  • Connection + Message — Send a connection request, then follow up with messages after acceptance
  • Message Only — Send messages to existing connections
  • InMail — Send InMail to leads you're not connected with (requires LinkedIn Premium)

Campaign statuses

StatusDescription
DraftNot yet started
ActiveCurrently sending
PausedTemporarily stopped
CompletedAll leads have been processed

Sequence steps

Each campaign contains an ordered sequence of steps with configurable delays between them. Steps can include:

  • Connection requests (with optional note)
  • Direct messages
  • Profile views
  • Conditional logic (e.g., skip if already replied)