Campaigns
Campaigns are automated outreach sequences that send connection requests and messages to your leads on a schedule.
Campaign types
- Connection + Message — Send a connection request, then follow up with messages after acceptance
- Message Only — Send messages to existing connections
- InMail — Send InMail to leads you're not connected with (requires LinkedIn Premium)
Campaign statuses
| Status | Description |
|---|---|
| Draft | Not yet started |
| Active | Currently sending |
| Paused | Temporarily stopped |
| Completed | All leads have been processed |
Sequence steps
Each campaign contains an ordered sequence of steps with configurable delays between them. Steps can include:
- Connection requests (with optional note)
- Direct messages
- Profile views
- Conditional logic (e.g., skip if already replied)